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Published : June 08, 2009 |
Author : admin
Category : LASIK | Total Views
: 596 | Unrated
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Not content to be an industry follower, Dr. Jonathan Woolfson, who founded
Woolfson Eye Institute in 1999, is redefining the LASIK marketplace in Atlanta.
“There is a huge untapped market out there for LASIK,” explained Dr. Woolfson.
“Estimates are that 58 percent of the U.S. population, or about 165.3 million
Americans, require some sort of vision correction. With so many diverse
communities within this 58 percent, we needed to diversify our marketing
programs to sync-up with our potential customers.”
To set itself apart
from the competition, and capitalize on the huge potential for LASIK, Woolfson
Eye Institute has forged several key marketing agreements with professional
sports teams in Georgia. “The sponsorship endorsements we have with the Atlanta
Falcons, the Georgia Force arena football team and the Gwinnett Gladiators
hockey team, allow us to amplify and tailor our messages to these fan bases by
leveraging the teams’ existing marketing programs,” said Dr.
Woolfson.
Another area Woolfson has been able to dominate in the industry
is with celebrity and professional athlete endorsements. Most recently, one of
latest professional athletes to endorse Dr. Woolfson and Woolfson Eye Institute
is Atlanta Falcons safety Bryan Scott (#24). “Whether its cars or resorts,
high-caliber players like Bryan Scott have the connections and the resources to
choose the best,” said Dr. Woolfson. “So when they do the research and choose
your business, that speaks volumes to potential patients about your level of
quality and service.”
Endorsements and sponsorship agreements alone
however, are only part of the picture. To reach the broadest segment of the
market possible, services must be easily accessible.
With eight
state-of-the-art surgical facilities in Georgia, North Carolina, South Carolina
and Tennessee, Woolfson Eye Institute has the broadest market reach of any
physician-owned and operated LASIK provider. “We’re competing against corporate,
publicly-traded companies, so it is absolutely imperative for Woolfson Eye
Institute to be within easy reach in as many markets as possible,” stated Dr.
Woolfson. “However, you have to be sure that the level of service and patient
care in each location is the highest possible before considering a new
location.”
Among the first to perform LASIK in the nation, Dr. Woolfson
continues to train other surgeons in the procedure using FDA-approved Alcon
(NYSE:ACL) and Visx (a subsidiary of Advanced Medical Optics - NYSE:AMO) excimer
lasers, and has personally performed over 60,000 LASIK procedures, including
those of over 300 eye doctors worldwide – establishing him as one of the most
well respected surgeons in the World.
About Woolfson Eye
Institute
Headquartered in Atlanta, GA, Woolfson Eye Institute (WEI) is the
leading provider of LASIK and referral ophthalmic services in the southeast.
With state-of-the-art surgery centers in Georgia, North Carolina, South Carolina
and Tennessee, WEI has long been the first choice for eye doctors from around
the world when it comes to their own LASIK and that of their patients. For
additional information please visit them online at www.woolfsoneye.com or call
1.866.527.3722.
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